Developers Can Now Target Facebook Mobile App Ads To Wi-Fi Users And To Specific OS Versions

Facebook just announced some improvements to the mobile app install ads that it launched last fall, allowing app developers to target their ads with more nuance. These ads run in Facebook's news feed, and when clicked on, they open up the download page in the Apple App Store and Google Play marketplace. The company says that by using these ads, Poshmark has seen a 3x increase in ROI compared to "other advertising channels" and its user acquisition cost on Facebook has gone down 30 percent.

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