Updated:? Ford and JWT issued an apology. Read more here.
Previously:
JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi ?flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk.
It's not clear if Ford approved the ads, or if the agency was just publishing some speculative renderings to show off its creative chops. JWT India is Ford's agency for the Figo in that country, however. And India is known for its politically incorrect advertising ? Hitler shows up in ads there on a regular basis. It is possible that JWT India was trying to draw attention towards the controversy-laden Western cultures rather than try to make a statement on the role of women in society ? although it's hard to see this as anything but tasteless.
If you click to expand the image, it's evident that the woman in the sexy schoolgirl outfit is crying.
The tag line reads: "Leave your worries behind with Figo's extra-large boot," clearly referencing Berlusconi's many affairs and bunga bunga parties.
Another shows Paris Hilton taking out her reality television competition: The Kardashians.
What were they thinking?
We have reached out to JWT and Ford and are awaiting comment.
Source: http://www.businessinsider.com/awful-ford-figo-ad-silvio-berlunsconi-gagged-women-2013-3
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