Beauty is of the Body, Spirit and Mind -Iwo

By FLORENCE AMAGIYA
Juggling between being the makeover artist of Mtn Project Fame Season Two in 2009 till date and motherhood,Aruoriwo Akinyoyenu is also a lecturer at Lufudo Academy of Performing Arts (LAPA) owned by Joke Silva and Olu Jacobs and a mother.

Iwo, short for Aruoiwo is passionate about beauty and wellness. Her gospel is that beauty is of the body, spirit and? mind. In this interview, she talks about her eCADEMY coming out in October, her desire to mentor, inspire and train young people in the creative industry, her personal health maintenance and her? family.

Enjoy!

My Business/Passion

Erumu Creations is a beauty and wellness consultation company dedicated to the beauty of the spirit, mind and body and creating an experience that revives, renews and rejuvenates. Our services include meal plan, fitness programmes, skin care and makeup. Our packages are dynamic, and tailored to suit each client.We are not the first, do not claim to be the best but we try to do the right thing each time.

What inspires the name Erumu

Erumu was given to me by my dad at birth as a consolation. I was told that I looked nothing near beautiful (laughing? ). Well, my dad saw into the future because today Erumu has a purpose.? It is an Urhobo name that means beautiful (smiles).

Passion converted into money

Aruoiwo

I?ve finally learnt how to convert my passion into a profitable venture,thanks to Goldman Sachs scholarship programme offered by Enterprise Development Centre of Pan-African University. It was a life changing experience. Before then, all I did was a glorified hubby (laughs).

My name

My name is Aruoriwo Akinyoyenu. I am from Uvwie local government area in Delta State.

My family?s support

Well at first, it was tough because they couldn?t understand my kind of person. When you are creative, it is mistaken sometimes for unseriousness especially since you can do so many things at the same time. Today, my family supports me 200%. In fact, my immediate elder brother is my brand consultant/creative director. My elder sister is my mentor/business advisor, my parents are my greatest fans, my other siblings are proud to have me as a sister. It?s just fulfilling.

How prepared l was? before this venture

I was opportuned to be trained by one of the best makeup artists in Budapest, Hungary. Her name is Rita Bala. I have also been mentored for over eight years by Modupe Tanimomo of B.A.B.E Makeup, a US and UK certified makeup artist with over 15 years? experience. I have also worked as a fitness instructor in several gyms and have been part of my parent?s journey to a healthier and happier life.

The? challenges

As a business person, you are constantly faced with challenges. It?s just that the dynamics change with time;? from carving a niche for yourself; to getting brand visibility; to maintaining high standards especially for the fact that the industry is highly saturated at the moment.

Plans in the nearest future

We are working on launching eCADEMY in October, a program that focuses on makeup, art and enterprise to inspire, train and mentor talented creative individuals. It is beyond just makeup. The 4-weeks programme serves as the foundation entry level for makeup artists. We are committed to helping each participant embrace the ?processes? in becoming a professional makeup artist as well as embracing the spirit of enterprise. Beyond just the skill and creativity, each participant will also be taught the foundation in financial intelligence, entrepreneurship, communication, temperament analysis/passion/purpose, and the essence of mentoring.

Family and work

It has not been easy especially when there are projects that take me away from home. God has blessed me with an amazing husband and daughter. They have been so supportive. I am just overly blessed.

My project with MTN Project Fame

God has been faithful. This is the fourth season we?ve been on this project. It has been none but God. This platform has been the most rewarding so far in exposure, experience, professionalism and even financially (laughs). It has helped us to thrive for excellence and be the best in this industry. It is very different in terms of work schedule, very demanding but so much fun. I work with a team of about 12 people. It?s been a learning curve as a leader too. I?m looking forward to more projects of such in Jesus name!

Jobs done in the past

I have worked with a number of magazines?Genevieve, TW, Glam , Essence, Elan of 234 Next and a host of others. I lecture at LAPA (Lufudo Academy of Performing Arts) owned by Joke Silva and Olu Jacobs.? We are currently working with Kaffy on her Dance Burnout Project and other great names.

A project done in the past

By the grace of God, we organised a seminar tagged ?Beauty Revealed?, a one day interactive seminar meant to empower the woman- mentally, emotionally, physically, socially, spiritually and financially. We have held three successful seminars, the last was on the 14th of July with the theme ?Walking In Heels: A Woman?s Guide to Balance? Over a hundred women were in attendance.

We are also working on our mini beauty magazine. We did a trial version and we are working to relaunch again. It?s called ?Beauty Revealed?. By God?s grace, we would be on air too. All we want to do is preach the gospel of beauty?spirit, mind and body.

My husband in all of these

By nature, he is a background person but very thorough. Whatever idea we have, we make sure to run by him. He is always supportive, he has never shut down any idea I bring. He ensures that he bends back? in order to see that whatever we venture into is successful. I am just too blessed.

My beauty tips

It?s part of who I am. I cleanse, tone and moisturize every night. Even if I dare forget, my husband and daughter will not spare me (laughing). On a serious note, makeup causes more harm to the skin than just making you look beautiful. Going to bed with makeup is adding three days to your age amongst all the other negative benefits, for example, clogged pores and the other anomalies that would occur in the nearest future.? Also, the best time the skin is nourished is at night so I must make the most of it.

Workout plan

Once upon a time, I was almost a size 14. Today I am a size 8. After delivery, I had to work it out. It wasn?t easy but today, it?s yielding great benefits. I am fit and fab and there?s no stopping me.

As a woman who lived a life that beautified all that came my way.

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Source: http://www.vanguardngr.com/2012/09/beauty-is-of-the-body-spirit-and-mind-iwo/

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